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User-centred content

It’s about more than the words you choose. It’s about how you organize your information and design the page on which your words appear. It’s also about knowing your audience and thinking from their perspective. It’s about eliminating anything that’s irrelevant to your audience and highlighting – through information structure, language and design – the stuff that matters most to them. I can help you with all of that, no matter what your business is.

User-centred content helps people:

  • Find what they need
  • Understand what they find
  • Use what they find to meet their needs.

Want to build your organization’s user-centred content?

A lot of user-centred work is about change management. I can help you:

  • prioritize your plain language work to get the most bang for your buck
  • create buy-in and improve collaboration across your organization
  • identify and meet training needs in your department
  • develop a plan for continuous improvement.

Clear writing depends on clear thinking

And I can help you with both. I can write or edit web copy, help you develop a social media strategy or discover the audiences you need to connect with, help you develop an artist statement or anything else you need help with your words on.